Arguably the boldest pickup Ford has launched since the Raptor, the Lightning is more popular than originally expected. Mentioned in a small paragraph of the press release for the second-quarter financial results, the Blue Oval has confirmed a whopping 120,000 reservations already.
Here’s another piece of information that shouldn’t go unnoticed: approximately three-quarters of them are from customers who are new to Ford. Chances are that a few reservations come from those who can’t afford the GMC Hummer and those who can’t stomach the Cybertruck’s styling.
There is a catch, though, and that is the non-binding reservation that requires a $100 refundable deposit. The Bronco has converted approximately two-thirds of the 190,000 reservations into firm orders. Alas, there’s no denying that a number of reservation holders will abandon ship if the semiconductor shortage keeps getting worse. Speaking of which, there still are thousands over thousands of trucks waiting to receive their chips in huge parking lots.
If you’re curious about what makes the Lightning so appealing, there are a few good reasons that I can give you. First and foremost, $39,974 or $32,474 after the federal tax credit for the work-oriented trim level is very attractive for small businesses and fleet operators. The extended-range battery adds $10,000 to the tally on the Pro while XLT and higher trim levels get it for $7,000 as per Ford. And finally, just look at it for a minute.
As opposed to the cartoonish Tesla Cybertruck, the Blue Oval kept the exterior design relatable with internal combustion-engined variants. Oh, and by the way, the Lightning is no slouch thanks to 426 horsepower and 775 pound-feet (1,051 Nm) of torque as standard and 563 horsepower for the extended-range battery. As a brief refresher, not even the Raptor and PowerBoost V6 hybrid powertrain are capable of matching the latter output.
This being said, customer orders for the all-new Lightning are due to start in the fall of 2021 while deliveries are scheduled for spring 2022.
There is a catch, though, and that is the non-binding reservation that requires a $100 refundable deposit. The Bronco has converted approximately two-thirds of the 190,000 reservations into firm orders. Alas, there’s no denying that a number of reservation holders will abandon ship if the semiconductor shortage keeps getting worse. Speaking of which, there still are thousands over thousands of trucks waiting to receive their chips in huge parking lots.
If you’re curious about what makes the Lightning so appealing, there are a few good reasons that I can give you. First and foremost, $39,974 or $32,474 after the federal tax credit for the work-oriented trim level is very attractive for small businesses and fleet operators. The extended-range battery adds $10,000 to the tally on the Pro while XLT and higher trim levels get it for $7,000 as per Ford. And finally, just look at it for a minute.
As opposed to the cartoonish Tesla Cybertruck, the Blue Oval kept the exterior design relatable with internal combustion-engined variants. Oh, and by the way, the Lightning is no slouch thanks to 426 horsepower and 775 pound-feet (1,051 Nm) of torque as standard and 563 horsepower for the extended-range battery. As a brief refresher, not even the Raptor and PowerBoost V6 hybrid powertrain are capable of matching the latter output.
This being said, customer orders for the all-new Lightning are due to start in the fall of 2021 while deliveries are scheduled for spring 2022.