Photo: Volkswagen
In the world of cars, the most desired colors are non-colors. People are suckers for the dull black and white, and only then, at a considerable distance, come more vivid hues like red and blue.
But there is one among true colors that has proven especially popular over the years. People call it British Racing Green, and it has been used on cars both raced on the tracks and driven on the roads.
Having presented the new Atlas a couple of months ago, Volkswagen is doing its best to promote the SUV before sales really kick off. And those efforts include the addition of new colors to the range, especially one that is not really British Racing Green, but comes close.
This week, Volkswagen revealed the SUV would be available for the first time in a color called simply Racing Green. Initially meant to be deployed on the 2020 Passat, and inspired by the color by the same name used on the 1990s Passat, it should give customers an extra nudge in opting for the new Atlas.
Despite wearing the same name as some preceding colors, we’re promised the new one is literally brand new, and it is the result of four years of market research and other such gimmicks. You can see what came to be at the end of this lengthy process (and some other Atlas colors) in the gallery above.
The new Atlas, an evolution of the first car developed specifically with North American customers in mind, comes with only minor changes compared to what was before, but with an updated engine offering, and a revised range of available technology features.
Priced from $31,545, it is also available with the Basecamp accessory line, a series of add-ons that have been previewed on the Atlas Basecamp concept shown at the 2019 New York International Auto Show.
Having presented the new Atlas a couple of months ago, Volkswagen is doing its best to promote the SUV before sales really kick off. And those efforts include the addition of new colors to the range, especially one that is not really British Racing Green, but comes close.
This week, Volkswagen revealed the SUV would be available for the first time in a color called simply Racing Green. Initially meant to be deployed on the 2020 Passat, and inspired by the color by the same name used on the 1990s Passat, it should give customers an extra nudge in opting for the new Atlas.
Despite wearing the same name as some preceding colors, we’re promised the new one is literally brand new, and it is the result of four years of market research and other such gimmicks. You can see what came to be at the end of this lengthy process (and some other Atlas colors) in the gallery above.
The new Atlas, an evolution of the first car developed specifically with North American customers in mind, comes with only minor changes compared to what was before, but with an updated engine offering, and a revised range of available technology features.
Priced from $31,545, it is also available with the Basecamp accessory line, a series of add-ons that have been previewed on the Atlas Basecamp concept shown at the 2019 New York International Auto Show.
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