The New York Auto Show has revealed the official poster for the 2014 edition of the event, which is scheduled to run between April 18-27 at the Jacob Javits Convention Center in Manhattan.
Featuring an engine ignition button, the new poster will be the basis of the show’s advertising campaign and will be displayed on major metro area billboards, including the New York City Subway, Long Island Rail Road, New York Waterway and the Metro-North Railroad.
"The newly released poster artwork shows a sense of imminent possibility with its sleek, minimalist engine ignition button as its focus," said Show chairman John LaSorsa. "Surrounded by an enticing glow, the 'start button' encourages you to get ready, get excited and get your own metaphorical engine running in preparation for North America's first and largest-attended Auto Show."
The 2014 New York Auto Show will open its doors to the public on April 18 and will end nine days later. Press preview days are scheduled on April 16 and 17.
"The newly released poster artwork shows a sense of imminent possibility with its sleek, minimalist engine ignition button as its focus," said Show chairman John LaSorsa. "Surrounded by an enticing glow, the 'start button' encourages you to get ready, get excited and get your own metaphorical engine running in preparation for North America's first and largest-attended Auto Show."
The 2014 New York Auto Show will open its doors to the public on April 18 and will end nine days later. Press preview days are scheduled on April 16 and 17.