FIAT Source will feature additional chapters, new consumer lifestyle stories and iPad-specific interaction – such as a historical design timeline of the iconic Fiat 500 vehicle.
Scheduled to renew quarterly, FIAT Source issues will include music, entertainment, fashion, travel and art. With unique wallpaper and personal sketch downloads.
"The FIAT brand is dedicated to providing customers a unique, personalized brand experience, and the FIAT Source application is a modern way to do just that," said Laura Soave, Head of FIAT Brand North America. "The FIAT Source app is another example of how we are better connecting with our Fiat 500 owners and fans, responding to their needs and interests and growing our relationship with them."
The premiere FIAT Source issue highlights four emerging artists who create their work in uniquely different ways, including:
• A Detroit based graffiti artist and community member who started painting the streets when graffiti was nowhere to be found in the city. He has worked on many events with the FIAT Brand
• A 17-year old professional photographer who started her professional career in middle school. She also captured the 2012 Fiat 500 catalog's lifestyle images
• An emerging artist whose style has evolved from animation study, to line drawing, to computer scanning and illustration, to painting and sculpture. He was also the first artist to paint the Fiat 500 art car at the Motor Village of LA Studio grand opening
• A member of Public School, an Austin based collective comprised of designers, illustrators, and photographers – this artist prefers an ink pen and paper for sketching and has used his talents on one of the FIAT art cars.
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