2011 Chevrolet Corvette Commercial

The Chevrolet Corvette is more than just a car. It is one of America’s icons. It can create or kill a relationship. It has inspired many generations, allowing people to dream. With the arrival of the current generation, the car is offering an extra-generous performance bouquet, challenging European sports cars and supercars.

At the top of the Corvette range we find the ZR-1 version, which uses all its 638 hp and 604 lb-ft of torque to claim a top position in the supercar world.

Now, Chevrolet has decided to get some media attention for the 2011 ‘Vette, releasing a video in which it uses a special metaphor, offering the car the title of the successor of America’s space vehicles.

The company creates a spiritual bond between the U.S. space shuttles and the Corvette.

“Once upon a time, a bunch of guys got together with a crazy idea - build rockets that go farther and faster than mankind had ever gone before. It's nice to know that America still builds rockets - The 2011 Chevrolet Corvette,” the video’s description states.

Actually, the connection is not much of a stretch as it might seem at first glance. Let us explain. One special feature of the ZR-1 is the use of top materials that keep the car’s weight down. We are talking about carbon fiber and aluminum, both of which are borrowed from the aeronautical industry.

So, you can enjoy a 0:46 Corvette marketing cake with a powerslide icing below (delicious audio ingredients also included).