The commercial was directed by the Iranian Amir Mokri, director of photography for the latest ‘Fast and Furious’ movie, and shows how the Lancer sedan is driven through tight corners and sweeping curves.
During the drive, the 2009 Lancer Ralliart is also going over an asphalt imprint of its recent Intellichoice distinction received this year as the Best Sport Sedan/Wagon under $38,000. And that wasn’t the only award Mitsubishi received this year. Its Super All-Wheel Control system (S-AWC) received the “2009 Best Technology” award from the independent Automobile Journalists Association of Canada.
The Ralliart delivers 237 horsepower at 6,000 rpm, 54 less than the Evo’s 291 horsepower at 6,500 rpm. It features an intercooled-turbocharged 4B11-type 2.0-liter 16-valve DOHC MIVEC high-performance engine as the Evo X - although it does use a smaller turbocharger.
Braking performance relies on 16-inch 2-pot caliper ventilated disc brakes at the front borrowed from the Outlander SUV, riding on 18-inch 7JJ alloy wheels fitted with 215/45R 18 89W tires.
As for the commercial’s director, Amir Mokri began his career as TV commercial cameraman. He was also director of photography for movies like ‘Bad Boys II’ , ‘Lord of War’ or ‘National Treasure: Book of Secrets’. He was nominated twice for the Independent Spirit Award (in 1988 and 1991).
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