1 of 1 Maserati GranTurismo Prisma Makes Rare Public Appearance, Emits Hot Wheels Vibes

During the event, Maserati not only unveiled its core strategies, but also the new GranTurismo and new GranCabrio, both fitted with the brand’s V6 Nettuno engine, 100% developed and manufactured by Maserati themselves.

Of course, this is nothing new to us, so you might be wondering why we’re taking notice of a new Maserati dealership opening, least of all in a faraway land such as South Korea.

Well, what caught our attention was the one-off GranTurismo Prisma concept, which the carmaker first showcased digitally back in April of last year, followed by few and far between public appearances, such as in Singapore earlier this year or last summer at Monterey Car Week.

This is a gorgeous car to behold, and the fact that we get to see it so rarely on display means that we weren’t going to miss the chance to cover this event. I mean, sort of. It’s the Prisma I want to tell you more about, rather than Maserati’s plans for the South Korean market.

What’s special about this one-off GranTurismo is the hand-painted finish, with 14 different colors being utilized – including 12 of the most popular exterior colors from previous GranTurismo models. Furthermore, over 8,500 letters were hand-applied and hand-varnished one by one, which is why we can truly call this thing a work of art. Relax, it’s not for sale. Although, some billionaire out there could definitely add it to their Hot Wheels collection, should they feel inclined to.

Some of the colors used include Amaranto from a 1947 Maserati A6 1.500, Oro Longchamps from the 1973 Maserati Khamsin, plus other hues such as Blu Inchiostro and Nero Comet. The car itself is based on the Trofeo specification ($190,000 MSRP), which means it’s got a twin-turbocharged V6 engine, good for 542 horsepower and 479 lb-ft (650 Nm) of torque.

In a straight line, it’ll get you from zero to 60 mph in just 3.3 seconds, before maxing you out at 199 mph, which is beyond respectable. It’s right up there with some other modern-day supercars, although, if you want to go even faster in a GranTurismo, you’ll need the battery electric Folgore variant.

As for what Maserati are expecting to achieve in South Korea, mostly great things.

“Korean customers have a profound appreciation for luxury and Italian craftsmanship, making them an ideal audience for Maserati’s innovative offerings,” said chief commercial officer, Luca Delfino.

“We feel at home in Korea, a country that values our culture, history, and Italian elegance. With ‘Maserati Korea’, we recognize the significant role Korea plays in our global family.”