Gustavo Henrique Ruffo

Motoring writer since 1998, Gustavo wants to write relevant stories about cars and their shift to a sustainable future.

Got any tips? Feel free to contact him through his LinkedIn profile or Threema: R6F4J872.

Gustavo knew he would make a living with writing. The options were a career in law and journalism. After a quick research, he learned that law professions would help him earn ten times more than a reporter. Knowing how it feels to be broke, he took no effort in going to law school.

Having grown up reading anything about cars his father would put in his hands, he started driving late: Gustavo wanted to buy his first car before learning to drive. But life is funny, and his law internships demanded him to have a driver’s license so that he could go to courts driving company cars. That was the only fun he had in the world of legal affairs.

In the third year of college, dying of boredom, he took part in a journalism training course. Loving cars was what landed him his first job as a motoring writer. But he also fell in love with journalism and how powerful it can be when things are not right in the world.

The profession was as unstable and low-paying as predicted, which eventually became a problem. That made him try to go back to the legal world working as a trainee. Ironically, it was at Ford, where he missed his days as an automotive journalist. That drove him back to newsrooms and made journalism turn into a professional refuge: he could always count on it.

Accepting that the life of a reporter is full of ups and downs – aren’t them all? – Gustavo fully accepted he was a journalist. That helped him earn a few prizes, work in multiple places, visit almost every major auto show in the world, meet a bunch of nice people, and feed his family while working with what he loves. He thanks for that privilege every single day.

At autoevolution, he found the right environment for journalism at its best: it can be fun to have a purpose.