Photo: Toyota
Known as the Auris since 2006 in various parts of the world, the hatchback body style of the Toyota Corolla returns to the name we all know for the 2019 model year. The European subsidiary announced that Corolla has been “adopted globally for the new generation,” including the longroof.
Why did Toyota change the name now, more than a decade after Auris was introduced to the world? According to the automaker, “the naming coincides with Corolla’s adoptation of the Toyota New Global Architecture, replacing the three current different platforms.”
With more than 45 million vehicles sold since it was introduced in 1966, the Corolla is one of the most important nameplates for the Japanese outfit. It’s no wonder someone thought that Auris has to go, but then again, Toyota shouldn’t have rebranded the Corolla as such in the first place. Just think about it; why would the company refuse to capitalize on such a well-known nameplate for something as bland as Auris?
All three body styles (sedan, hatchback, station wagon) will benefit from hybrid technology, which includes some of the most efficient internal combustion engines in production today. On the other hand, the styling of the Corolla won’t make it easy for Toyota to steal sales from Volkswagen and Ford, among other popular marques present in Europe with compact models.
“The TNGA engineering and design philosophy brings a whole new dimension to our next generation C-segment models,” declared Johan van Zyl, president of Toyota Motor Europe. “Adding to Corolla’s renowned quality, durability, and reliability, it delivers the more emotional values that our customers aspire to, such as a distinctive design, interior refinement, rewarding driving dynamics, and powerful yet efficient hybrid powertrains.”
Now in its twelfth generation, the Corolla was revealed in March 2018 at the Geneva Motor Show. Fast-forward to the Paris Motor Show this fall, and that’s when the Touring Sports (a.k.a. station wagon) will make its debut for the European market.
With more than 45 million vehicles sold since it was introduced in 1966, the Corolla is one of the most important nameplates for the Japanese outfit. It’s no wonder someone thought that Auris has to go, but then again, Toyota shouldn’t have rebranded the Corolla as such in the first place. Just think about it; why would the company refuse to capitalize on such a well-known nameplate for something as bland as Auris?
All three body styles (sedan, hatchback, station wagon) will benefit from hybrid technology, which includes some of the most efficient internal combustion engines in production today. On the other hand, the styling of the Corolla won’t make it easy for Toyota to steal sales from Volkswagen and Ford, among other popular marques present in Europe with compact models.
“The TNGA engineering and design philosophy brings a whole new dimension to our next generation C-segment models,” declared Johan van Zyl, president of Toyota Motor Europe. “Adding to Corolla’s renowned quality, durability, and reliability, it delivers the more emotional values that our customers aspire to, such as a distinctive design, interior refinement, rewarding driving dynamics, and powerful yet efficient hybrid powertrains.”
Now in its twelfth generation, the Corolla was revealed in March 2018 at the Geneva Motor Show. Fast-forward to the Paris Motor Show this fall, and that’s when the Touring Sports (a.k.a. station wagon) will make its debut for the European market.
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