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Exclusive: Volkswagen USA Undecided on New Golf R

VW Golf R 1 photo
Photo: Volkswagen
With a potential 0 to 62 time of 4.9 seconds if DSG is specified, he 2014 Golf R is the fastest car they've ever made for us hot hatch fans. This halo car of sorts will be revealed in the flesh next week at the Frankfurt Motor Show. The German representatives have already announced pricing, which will start at €38,325 including VAT.
Just like with the A6 generation of the R, bringing it to US shores is going to be tricky. We reached out to VW USA's media folks and Leigh Anne Sessions, Product Communications Specialist for the company, told us the new R has not yet been confirmed.

She also said that if they do decide to bring it stateside, that won't take place until late 2014 or early 2015.

The problems faced by this new hot hatch are likely the same as they were with the previous model. €38,325 at today's exchange rate, that's a massive $50,635. The general perception in the US is still that the Golf is a cheap hatchback, and that VW is the maker of the Beetle, a cheap car. So naturally, selling a Golf for Corvette money is going to be impossible.

To sell in Stateside, the Golf R will need to have some of its trickery trimmed off and its advanced tech watered down.

In summer 2014, Golf 7 will go on sale in the US, almost 2 years after Europe. It will be among the first compacts to replace its 2.5-liter engine with a 1.8-liter turbo. Maybe that will finally change people's perceptions of what a German hatch is like and bring the new Golf R in full 4Motion force.
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About the author: Mihnea Radu
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Mihnea's favorite cars have already been built, the so-called modern classics from the '80s and '90s. He also loves local car culture from all over the world, so don't be surprised to see him getting excited about weird Japanese imports, low-rider VWs out of Germany, replicas from Russia or LS swaps down in Florida.
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